Whitney Lauritsen is a digital marketing advisor, content strategist, and social media creator who helps mission-driven brands grow their visibility through authentic, trend-savvy content. She founded Eco-Vegan Gal in 2008 to share lifestyle practices and product recommendations that improve the quality of body, mind, and planet. Her books include best-seller The Vegan Ketogenic Diet Cookbook and Healthy Organic Vegan on a Budget.

Whitney specializes in creating content for platforms like TikTok, Amazon, Instagram, and YouTube. As a TikTok creator (@whitlauritsen), she creates content about vegan food, travel and camping, rollercoasters, concerts, movies, social justice, and neurodivergent life—showing up with curiosity, honesty, and real-world perspective. She collaborates with brands to refine their messaging, adapt to current trends, and build loyal, engaged communities across platforms. Whitney is also part of TikTok Shop, the Amazon Influencer Program, Amazon Vine, and Google reviews, regularly reviewing products to support discovery and sales.

Passionate about marketing, Whitney advises CPG brands, entrepreneurs, and creators with digital strategies that align with their values and connect with their target audiences. She regularly consults and speaks on content trends, ethical influencer partnerships, and values-first marketing. A six-year stint teaching workshops at the Apple Store advanced her tech knowledge and communication skills. She has also participated in business programs by Google, Facebook, and Scripps Network. Recognized by peers as a connector, Whitney has hosted numerous wellness and CPG industry events at YouTube Space, Natural Products Expo, and on Clubhouse app.

Whitney’s experience spans collaborations with brands such as ZEYA, Essentia, Outstanding Foods, Ocean Hugger Foods, and eStreamly. She’s worked with New Hope Network on editorial features, influencer initiatives, and educational programs. In 2023, she spoke at Food + Wellness Equity Collective’s Creator Summit at Expo West, and has previously contributed to StartUp CPG and the Dolphin Tank pitch series. She is the author of The Insider’s Guide to Natural Products Expo, and 2026 marks her 16th year attending Expo West and 13th year at Newtopia (formerly Expo East).

Media appearances include Stossel, HuffPost Live, Parade Magazine, Shondaland, and The Ultimate Health Podcast. Whitney has contributed to Forks Over Knives, VegNews Magazine, Simple Habit, New Hope Network, iHerb, and Organic Authority. She has spoken at many conferences and festivals, including Bonnaroo, Fitness Magazine, VidCon, CEX, and BlogHer Food. In 2014, she received the Ed Begley Jr. Environmental Activist Award.

Whitney minored in psychology while studying film production at Emerson College. She also took classes at NYU Tisch School of the Arts and Boston College. Her short films were broadcast on HBO and featured on Steven Spielberg’s reality competition “On the Lot.” Before pivoting into digital content, she worked as a mentor at the Cannes Film Festival, managed an acclaimed production office, and assisted Rob Reiner’s family.

A resident of Los Angeles, Whitney spends her free time mastering coffee techniques and going on electric car road trips with her Jack Russell Terrier, Evie.